4 out of the 32 presenting companies at Under the Radar have ties to virtual worlds. It makes sense since the event is organized around presenting companies that have only recently launched or are yet to launch. The latter is the case for MyHollywood.com, a 3D virtual world aimed at women. Inside the world, women can catch up on celebrity gossip culled from various news sites, take quizzes that are then tied to their avatars, and purchase virtual goods based on real fashion. It's a "casual game in a virtual world that's married to virtual reality,"  said creator Joey Carson.

Out of the others, VIvaty has only recently, though with a notice in the New York Times, gone into private beta; Big Stage, a motion capture specialist with interest in putting self-made animated avatars into games and virtual worlds, is in private beta after a debut at CES with Intel; and Dizzywood, which took the overall Best in Show award, opened to its audience of kids in November and has also gotten some attention from the times. While we may not know much about MyHollywood, it's certainly surrounded with some interesting peers.

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Originally posted on Virtul World News on June 4, 2008

http://www.virtualworldsnews.com/2008/06/myhollywood-tab.html

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