10.20.2008 - Apisphere Inc. ( www.apisphere.com), a leading provider of location-awareness services for mobile business applications and devices, today announced it has been selected to present at Under the Radar: Mobility. This one-day conference held on November 12, 2008 at the Microsoft Campus in Mountain View, CA, will feature 32 qualified start-ups. Craig Harper, founder and CEO of Apisphere, will demonstrate how its technology can rapidly infuse software applications for the enterprise with location-awareness -- the ability to locate in real-time the geographical position of a person or object -- thus creating near limitless opportunities to enhance the value of mobile applications.


The unique format of Under the Radar will provide Apisphere with the opportunity to pitch its location-awareness technology to a dedicated audience of 400 CEOs, investment bankers, corporate and business executives from public companies, venture capitalists, industry analysts, service firms and media. Under the Radar is the only forum of its kind designed specifically to allow its audience to discover the companies that are poised to become the technology leaders of the future.


"Apisphere was founded on the belief that location matters and that businesses and consumers will only realize the true value of their mobile devices when they are enhanced with real-time location aware capabilities," said Craig Harper, CEO of Apisphere. "Under the Radar is one of Silicon Valley's most valued conferences for startups and has introduced companies like Flickr, LinkedIN and MobiTV. Apisphere's inclusion in this year's presentations reinforces our commitment to innovation and taking location-aware technologies to the next level."


The Apisphere Geo-Enabled Mobility (GEM) platform delivers location-specific mobile content including applications and messaging via location-based triggers, across network boundaries to virtually any mobile handset or device. Apisphere's innovative approach to location-aware mobile content delivery is combined with its unique, patentable technology and a highly scalable Software-as-a-Service (SaaS) business model.


Apisphere has already announced several partnerships with mobile application developers to bring GEM to the market with companies such as RIM, Traffic Cast, BuzzHub, Orbital and Fieldpoint along with professional services partnerships in Asia and Latin America.


About Apisphere Inc.


Apisphere, Inc. transforms the value of mobile applications and devices with location-awareness services that dramatically enhance the productivity and efficiency of mobile workers. Apisphere's innovative approach to location-aware mobile content delivery is combined with its unique, patentable technology and a highly scalable Software-as-a-Service (SaaS) business model. For more information, visit www.apisphere.com.


Originally posted on Wall Street Journal on October 20, 2008
http://www.marketwatch.com/news/story/apisphere-present-its-location-awareness-mobile/story.aspx?guid=%7BCBB6F7FC-6FBC-44B1-86EF-32D8D97FCA9B%7D&dist=hppr