The Workshop

Media Events & Conferences

Brought to you by the team who produces Startonomics and Dealmaker LA, this hands-on “workshop-style” event will allow entrepreneurs to drill down on the key issues we face when laying the foundation to build and fund their company.




Tuesday October 06, 2009

5:30AM - 11:30AM


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333 S. Grand Ave. 33rd Floor, Suite 3300
Los Angeles CA 90071

View Large Map | Parking & Instructions


Albert P. Asatoorian, Stubbs Alderton & Markiles
Bradley D. Schwartz  Partner, Strategic Law Partners
Charles Halloran, Attorney, KPPB
Christian Scognamillo, Stubbs Alderton & Markiles
Dan Gould, VP Technology, Fox Interactive Media
Dave McClure, Founders Fund
Daniel C. Burnham, Partner, Strategic Law Partners
Frank Addante, CEO, Rubicon Project
Jason Nazar, CEO, DocStoc
Neal Hansch, Principal, Rustic Canyon Partners 
John Suh, CEO, Legal Zoom
Kent Goldman, Principal, First Round Capital 
Jeff Tinsley, CEO, Mylife
Mark Suster, Partner, GRP Partners 
Richard Wolpert, Partner, The Mailroom Fund
Scott Alderton, Stubbs Alderton & Markiles 
Seth Sternberg, CEO, meebo
William Quigley, Partner, Clearstone Ventures



12:30PM: Registration

1:00PM: Opening Keynote: Funding Facts from A-Z
Speaker: Dan Gould, VP Technology, Fox Interactive Media & Founder of Newroo

1:35PM: How to Pitch a VC (aka: Startup Viagra!)
Speaker: Dave McClure, Founders Fund

1:45PM: Romancing the Deal: Getting to “I do” And Getting What You Want
Only fools rush in to venture money, and for good reason – underestimate the bargaining power of your target investor, and you may just end up with a broken heart. Before you jump in, you need to understand the strategies and tactics of negotiating a funding round and it starts with the first date.
* Room 1 (VC Perspective): Mark Suster, Partner, GRP Partners
* Room 2 (Founder and Legal Perspective): Charles Halloran, KPPB & Seth Sternberg, CEO, meebo

2:15PM: Determining Need vs. Greed
We've all heard the horror stories of taking too much funding and diluting your value. This session will help you determine how much financing you actually need, explore alternative financing options every entrepreneur should consider, understand the investor’s math, and protect your (ass)ets along the way.
* Room 1 (VC and Legal Perspective): Neal Hansch, Rustic Canyon Partners & Scott Alderton, Stubbs Alderton & Markiles 
* Room 2 (Founder and Legal Perspective): Charles Halloran, KPPB & Dan Gould, VP Tech, Fox Interactive Media 
2:45PM: Equity Structure
Equity structure is one of the most important and most misunderstood factors of starting a company. How should you divide equity among employees, and even more importantly, how can your equity structure affect your legal rights, venture outlook and exit?
* Room 1 (VC and Perspective): Dave McClure, Founders Fund, & Albert P. Asatoorian, Stubbs Alderton & Markiles
* Room 2 (Founder and Legal Perspective): Bradley D. Schwartz, Strategic Law Partners & John Suh, CEO, Legal Zoom

3:15PM: Networking Break

3:45PM: Team, Board, & Advisor Compensation
How can you determine the right combination and levels of compensation plans for your team, board and advisers? What are the legal landmines and loopholes you should know about? We'll help you understand the ins and outs of incentive plans and choose the right mix for your start-up.
* Room 1 (VC and Legal Perspective): Charles Halloran, KPPB & Kent Goldman, Principal, First Round Capital 
* Room 2 (Founder Perspective): Jeff Tinsley, CEO, Mylife

4:15PM: Term Sheet Negotiation
Think you've mastered the term sheet? Think again. In this session you'll get to walk through an actual term sheet with a VC,  entrepreneur, and lawyer to find the quick sand and learn how to get around it.
* Room 1 (VC Perspective): Richard Wolpert, The Mailroom Fund & Christian Scognamillo, Stubbs Alderton & Markiles 
* Room 2 (Founder & Legal Perspective):  Dan Burnham, Strategic Law Partners  & Frank Addante, CEO, Rubicon Project

4:45PM: Working with Investors, Advisors  & your Board: What to Watch Out For
In the beginning, everything is happy-go-lucky...until something goes wrong. Now that you have investors, you have more responsibilities and managing this relation is much like a marriage - learn what's expected by investors and advisors - and in turn what you can and should expect from them.
* Room 1 (VC & Legal Perspective): Dan Burnham, Strategic Law Partners & William Quigley, Partner, Clearstone Ventures 
* Room 2 (Founder & Legal Perspective): Jason Nazar, CEO, DocStoc 

5:15PM: Onward... Cocktail Reception hosted by Microsoft
Nick & Stefs | 330 S. Hope St, Los Angeles, CA 90071
Note: Venue shares the same property as the Microsoft office; in the atrium (outside of the office building)

Parking Location & Instructions

Parking will be hosted for this event at Joe’s Auto Parks (Lots 220 & 240) located at 220 S. Hope & 240 S. Hope, Los Angeles, CA 90071 (on the corner of Hope and Gen Thaddeus Kosciuszko Way). Park in either lot and we will validate. You will need to pay a parking fee of $12.00 (check or cash only) for the full day. Joe’s Auto Parks will reimburse you at the end of the event upon receipt of the validation.

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Jeff Clavier

Founder, SoftTechVC

Dealmaker Media brings together some of the most interesting and innovative minds in the Silicon Valley. The network is one of the best in Silicon Valley, and it takes a lot for me not to attend one of their events.

Peter Pham

CEO, BillShrink

Surviving and succeeding in both LA and Silicon Valley has a lot to do with your network and support base. Learning from peers, mentors, and other successful individuals is all part of personal growth and Dealmaker Media is an essential part of that network.

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VP and CIO, Virgin America

Dealmaker Media has clearly succeeded in filtering out the noise around technology and innovations, and in highlighting meaningful, relevant and sustainable technologies and technology companies. This is an invaluable and highly recommended partnership for technology executives who are constantly besieged by fiction rather than fact.

Tim Chang

Principal, Norwest Venture Partners

"Dealmaker Media has a been a terrific partner to work with in terms of seeking out the best-of-breed emerging startups - unlike many "flavor of the year" conferences, Dealmaker's Under the Radar conference goes to great lengths to truly source qualified and compelling next-generation founders."

Andy Kleitsch

Startup CEO, Billing Revolution

"Dealmaker Media's events are top notch. The level of exposure and credibility we now enjoy has exceeded our wildest expectations."

Kent Goldman

Principal, First Round Capital

"Dealmaker's community and conversations stand out for their quality and depth. Through it, I've developed relationships with both entrepreneurs and VCs whom I otherwise wouldn't have met."

Sunil Dhaliwal

General Partner, Battery Ventures

Under the Radar always attract the best investors, IT visionaries and elite startups. It continues to be the single best event for networking.

Luke Kanies

CEO, Puppet Labs

"Under the Radar was a great show to highlight Puppet Labs, and especially our strength in the cloud. The meetings I had with industry peers, investors and press as were extremely valuable. I would definitely recommend this show to any early stage startup." Luke,

Andreea Enache-Thüne

VP Games & Digital Distribution, Marvel Entertainment

Unplugged was by far one of the best industry events I have attended in a long time.

Daniel Rosen

Head of AKQA Mobile

“I thoroughly enjoyed Under the Radar, it was brilliant. This really does set the benchmark for mobile technology events. There was a great selection of companies taking part, which of course makes or breaks such an event. Both the caliber of companies and diversity of offering was well chosen.”

Richard Ting


“Under the Radar is an excellent event. I tell everyone that it is probably one of the most valuable and interesting mobile events in the U.S.”

Joe Weinman

Strategy and Emerging Service, AT&T

“Wouldn't it have been nice to know about eBay or Google just as they were getting started? Under the Radar gives you that opportunity, bringing together a thoughtful mix of CIOs, investors, business development and other industry execs, analysts, and media into an entertaining and insightful high-speed short-form blitzkrieg of information and ideas. As these startups finish coming in Under the Radar, it means that they'll either soon be shot down, or accelerate to new heights."

Spencer Hunt

VP, Sony Pictures Television

"I can't say enough good things about how well constructed the Unplugged event was to effectively break up the natural clicks that can easily form. It was great seeing some old colleagues, and even better meeting new ones, who I already have follow-up calls planned, and hopes for some lucrative relationships."

Margita Labhard

Strategy and Business Development, New Business Customer Solutions Group, Best Buy

“The Under the Radar conference is one of the best sources to identify and network with emerging digital companies outside of the direct VC network. I’ve gone to the UTR event two years in a row and this has been time well spent with actionable follow ups. The quality of companies is very high thanks to Deal Maker Media’s scoping efforts. This is definitely a great source for emerging digital business leads.”

Jevon MacDonald

Co-Founder at GoInstant

"Under the Radar was 2 days of intense networking with customers, partners and other startups. No other conference even comes close in quality or quantity of opportunities."

Marko Kovac

CEO and Founder, Salespod

The level of networking on the conference was wonderful, but coaching calls were something extra. We participated in the Seedcamp and StartupWeek workshops, which were both very good, but this was even better. [The Dealmaker Team] did great job helping us shape our message.

John Quinn

VP Engineering, Gilt Groupe

"The under the Radar conference is a great way to quickly come up to speed with the latest activities of the companies floating in the stratosphere of the cloud computing revolution, and connect with their key players."

Paul Payton

Chief Systems Engineer, Visa

"A clever mixture of ‘speed dating’ and ‘American Idol’ meets ‘Shark Tank’, Under the Radar offers a rare, up-close, privileged opportunity to feel the pulse of innovation and ideation in the technology field and pluck product offerings (in their most succulent stage) from a veritable garden of opportunity."

Rand Fitzpatrick

Chief Product Officer, OkCupid Labs SF

"...Was an excellent opportunity to get a close look at emerging technical and business talent - the Dealmaker team did a great job of curating a fascinating set of companies working at the leading edges of their fields..."

Jay H Lee

VP, Business Development, American Express

UTR is by far, one of the more unique conferences I've attended. I've been able to meet a group of qualified, innovative companies in an collaborative and fun setting and squeeze a month's worth of meetings into two days. Great ROI on time spent. Well done.

Tom Peck

SVP & CIO, Levi Strauss & Company

“A great event. A great way for us to see where technology is heading and meet face-to-face with innovators and thought leaders.”