
| Upcoming 2008 Dealmaker LA Events
Strategy Series | Mobile Advertising: Getting a Piece of the $14.4 Billion Pie August 19, 2008 | 6:30 PM - 8:30 PM Clearstone Venture Partners, 1351 4th Street, 4th floor, Santa Monica, CA 90401 MAP
By 2011, advertisers will be spending $14.4 billion on mobile media. How are you going to get a piece of the action?
Don't act like you're not impressed. These days, mobile is going places we never thought possible as every major player is competing fiercely to win the costumer and own the market. As a result, analysts have set out lofty projections for mobile advertising, and the industry is gearing up for a revolution.
Yet despite the hype, startups in the mobile space continue to face a long, bumpy road - from relatively weak uptake on the brand-side to a poor showing on the consumer-side, this 'aint a place for the faint of heart.
In this Strategy Series, we'll hear what's actually happening on the ground from the giants that are spurring the change to the startups that are hot on their heels.
We’ll discuss:
- Which ad formats and campaign strategies have brands been biting on, and which have been most effective?
- What are some of the most progressive mobile campaigns today and what have been the results?
- How are startups and mobile giants navigating – or bypassing – the carriers to reach their customers?
- What untapped opportunities exist and who’s in the best position to take advantage of the white spaces?
Speakers: Frank Barbieri, CEO, Transpera Margo Epstein, Head of Sales, West Coast, Nokia Interactive Jason Spero, VP Marketing, AdMob
 MAP
Strategy Series October 27, 2008 | 6:00 PM - 9:00 PM
Strategy Series | VC Outlook 2009 December 4, 2008 | 6:60 PM - 8:30 PM Manatt, Phelps & Phillips 11355 West Olympic Boulevard, 10th Floor, Los Angeles, CA 90064
Will the rumblings of a market slow-down take hold, or will 2009 be another blockbuster year for venture investing?
Venture investing in 2007 reached the highest levels since 2001 - but how long will the upswing last? And which tech sectors offer best bets for 2008? Join Dealmaker Media for our last Strategy Series in 2007 featuring four top-tier investors offering their perspectives on what's hot, what's not, and where they predict the money will be in '08.
Discussion points include: - What's hot today? What'll be hot tomorrow? Where's the potential investment bubble?
- What are venture funds looking for in opportunities they're considering investing in today?
- Which of their portfolio companies are they really excited about?
- What keeps them up at night?
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