How to Measure Your On-Demand Sales Success
Thursday, February 18, 2010
6:30PM -8:30PM
505 Hamilton Ave (Suite 200), Palo Alto (map)
Street parking available
Exclusively Hosted by Trident Capital
THIS EVENT IS SOLD OUT!
The myth that SaaS sales drive themselves, and startups don’t need to pour resources into enterprise sales teams has been dispelled. The sales cycle for enterprise SaaS has proven longer and more expensive than many founders expected and, to add salt to the wound, the on-boarding process can get complex and drawn out too.
When ‘everything-is-a-service’ it might feel like ‘everyone’ is a potential customer.
One of the first steps to success is being laser-focused on metrics to qualify leads, then have a defined process to go after them...
So, what is the “new” sales process and operating model for SaaS startups?
Speakers:
Evangelos Simoudis, Managing Director, Trident Capital will be hosting the conversation and is looking to emerging SaaS startups to tell him what they want to hear…. So pipe up and have your voice heard. Send your questions his way, and he’ll be sure they get addressed!
In this Strategy Series, we’ll talk about metrics that will help you focused, qualify leads, cut costs and increase conversion:
- What are the metrics used to assess the effectiveness of sales and services efforts?
- What’s the evolving role played by pre- and post-sales services teams in successfully closing and on-boarding new customers?
- Increasing conversion rates and time to revenue – what can we learn from the past experiences of ISVs?
- The consumer web has it – why can’t we: social networks can measure cost of user acquisition to the penny – can we do the same with enterprise SaaS?
