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Tuesday, July 28, 2009 | 9:00AM - 6:00PM |  Zune L.A
8275 Beverly Blvd, Los Angeles, CA 90048 (Valet Parking Available)

Dealmaker Unplugged is an invite-only event bringing together the most influential people in the entertainment and gaming space.  No panels, no bloggers, no press, no tweeting. The day's conversations are off the record, allowing all of us to share, learn and network in a valuable way.

2009 Unplugged Founding Hosts:

Debbie Landa, CEO Dealmaker Media	Jeff Yapp, EVP MTV Networks	Mike Jones, COO MySpace	Mike Marquez CBS Interactive
Dana Settle, Partner Greycroft Partners	Jason Oberfest MySpace	Tim Chang, Principal Norwest Venture Partners	Chris Colborn, Chief Experience Officer R/GA

Our Generous Sponsors:

MORNING SESSION: 9:00 AM - 12:30 PM

*Breakfast and Registration*

KEYNOTE PRESENTATION:

• Elan Lee and Jim Stewartson, Co-Founders, Fourth Wall Studios
  "21st Century Storytelling: The design and technology of transmedia entertainment."

Group Discussion: ENGAGEMENT

1. Engagement Across Multiple Formats: From Games to Widgets and Beyond -- Neil Young ng:moco
2. Marketing to Users: How to Draw the Line Between Viral and Spam -- Sam Pullara, Yahoo!
3. Design Patterns For Social Games: What's the formula to making something sticky and addictive? -- Daniel James, Three Rings
4. Engaging the Mobile User: Is it Really Different? -- Shervin Pishevar, SGN
   
5. Virtual Goods: How Digital Clothing, Food, Cars and More Create Loyal Ambassadors -- Jeff Yapp, MTV 
   
   

Group Discussion: BRAND INTEGRATION

1. The 21st century Marketing model:  Building brands from the Inside out with fan power. -- Matt Bostwick, A4R4
2. You Need a Thick Skin for Social Media: Pros, Cons, Rights and Wrongs of Experiential Marketing -- Chris Colborn, RG/A
3. Nirvana: Creating the right balance of advertising, brand engagement, innovation and authenticity between brands, games and web/mobile applications, and the consumers who use them. -- Mark Ruxin, McCann
4. Brave New World: How to Venture into Your Customers Friend Feed -- Ro Choy -Rock You
5. Managing the Value of Your Branded Virtual Goods: How to be a Digital Porsche vs a Pony -- David Gratton, Work at Play
   

AFTERNOON SESSION: 12:30 PM - 5:00 PM

*Lunch*

PRESENTATION:

• Neil Young, CEO and Founder, ngmoco :)
  "The Transformation of Gaming"
  

Group Discussion: MEASUREMENT

1. Metrics for Measurement: Knowing What to Measure in Games, and How to Act on It -- Dennis Fong, Raptr
   
2. In-Game Advertising: The Debate over Metrics and Value -- Dean Carignan, Microsoft
3. The Free2play Gaming Goldmine – using metrics to find your gold nugget. -- Ian Swanson, Sometrics
4. Setting Standards to Measure Engagement – Getting from “Play” to Purchase -- Mike Jones, MySpace

Group Discussion: MONETIZATION

1. The Secrets of Alternative Payments: Cover your Digital Ass-ets -- Ron Hirson, Boku
2. Piggybank 2.0: Are Online Transactions Breaking the Kids' Banks? -- Peter Marx, Mattel
3. Improving Your Bottom Line: Profiting from Virtual Goods -- Cary Rosenzweig, IMVU
4. Alternative Approaches to Content Licensing -- Tim Change, Norwest
   
5. Generating Revenue by Unlocking the Social Graph -- Tim Kendall, Facebook

5:00 PM COCKTAIL RECEPTION AND WRAP UP!

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